An independent spirit.
A distinct identity.
I was hired to help rework Devium’s logo and develop a visual language for the brand, extending that direction into tee graphics and apparel trims.
Brand visual language
Tee graphics
Trim graphics
One brand.
Many expressions.
My work with Devium connected its core identity to the graphics people would wear. The project began with reworking the logo and developing supporting visual elements that could give the brand a recognizable character across different applications.
From there, I created tee and trim graphics, exploring how lettering, illustration, and brand marks could work together. The aim was to give individual designs their own personality while keeping them connected to Devium.
Reworking the foundation.
I helped rework the Devium logo and explored supporting marks and lettering treatments. Together, these established a broader visual language, giving the brand options for different placements, scales, and products.
Character you can wear.
For the tees, I developed graphics that brought the brand’s character into individual pieces. Illustrated imagery, expressive typography, and emblem-based designs offered different ways to represent Devium—from a direct brand statement to a more detailed graphic story.
Considered down to the label.
I extended the visual language into trim graphics, carrying the identity into the smaller elements of the apparel. These details helped connect the larger tee graphics to the rest of the product.
The people behind Devium.
The photographs throughout this project feature Devium’s owners and designers wearing the collection. They connect the graphic work to the people behind the brand, showing the designs as part of their everyday lives.
