Built for the lineup.
Tuned to the trend.
Billabong set out to be the premium youth lifestyle brand in action sports. My designs kept a close eye on trends in graphics, materials, prints and technologies.
The Project
BRANDBillabongMY CONTRIBUTIONTee graphics
Boardshort prints
Trims & hang tags
Trend research
Boardshort prints
Trims & hang tags
Trend research
Premium,
from the print up.
With a goal to be recognized as the premium youth lifestyle and culture brand in the action sports market, Billabong needed designs that stayed ahead of the curve.
I developed tee graphics, boardshort prints and trims with an eye on trends not only in graphics, but also in materials, prints and technologies.
01 / Tee Graphics
Graphics with attitude.
Emblems, illustration and expressive lettering that gave each tee its own character while staying true to Billabong.
02 / Boardshorts & Prints
Prints that ride.
Icon sets and allover prints developed for boardshorts and beyond.
03 / Trims
Finished to the tag.
Hang tags and pocket flashers that carried the brand into the smallest details of the product.
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