NINKASI BREWING
Craft with character.
Creative direction · Packaging · Illustration
A distinct voice for every beer.
A shared spirit across the brand.
01 / THE BRIEF ROLE Creative Director Ninkasi Brewing
The goal was to give each beer its own distinct, handcrafted personality while keeping the lineup connected as one recognizable Ninkasi family.
As Creative Director, I helped carry that visual direction across packaging, illustration, merchandise, and sales materials.
Individual beers.
One unmistakable family.
Total Domination / Packaging family
Dawn of the Red / Packaging family
02 / THE RANGE
Different stories. Shared DNA.
Expressive lettering, illustration, and individual color palettes give the beers their own identities. The brewery name and recurring brand elements provide continuity across the range.
03 / THE CRAFT
From pencil to package.
Helles Belles pencil sketch.
Finished Helles Belles label.
The Helles Belles sketch and finished label reveal the drawing and lettering behind the final design. Showing that progression makes the craft visible.
04 / IN THE WORLD
Beyond the bottle.
Ninkasi tap handles.
On the road / Vehicle wrap
On the body / Merchandise
The campaign / Total Domination poster series